How we use information submitted through this website.

Information you provide

When you request a demonstration or contact CAFMPRO, we may receive your name, organization, work email, phone number, area of interest, and any message you provide.

Why we use it

We use this information to respond to your request, prepare a relevant discussion, arrange a product demonstration, and maintain an appropriate business record of the conversation.

How your request reaches us

When you send the demo-request form, your browser sends it to a server operated by CAFMPRO. The server checks the form, saves it in a protected record and gives your request a random reference number, which is shown to you on the page. Access to that record is restricted to authorised CAFMPRO staff, through a password-protected web view and the access controls of the server itself, and the reference number identifies your request in our correspondence. No third-party form service is involved.

Sharing and retention

CAFMPRO does not sell contact information. We may share it with service providers only where needed to operate the website, deliver the request, or support the resulting business conversation. We retain it only for as long as reasonably needed for those purposes and applicable business requirements.

CAFMPRO applies the following retention policy to demo-request records: the record, including the random request reference and any campaign reference attached to it, is kept on the CAFMPRO server for no longer than 24 months from the request; the campaign reference is removed from the record after 180 days; the technical retry key and content fingerprint that prevent duplicate submissions are removed after 30 days; copies downloaded for follow-up are deleted within 7 days; and server backups made for a deployment are deleted 30 days after the deployment is confirmed. CAFMPRO staff apply these deadlines through maintenance checks of the server; the process is not automated.

Your request

You may ask CAFMPRO to correct or delete the contact information you submitted, subject to any information we need to retain for legitimate business or legal reasons.

Measurement and your settings

This website uses measurement services for two purposes, website analytics and advertising measurement, and they are on by default. When you first open the website in a browser tab, a short notice at the bottom of the page tells you this and links to the settings; closing the notice changes nothing. You can switch either purpose off, or back on, at any time through the Privacy settings link in the page footer, and CAFMPRO applies the change immediately. CAFMPRO keeps your settings in the session storage of your browser for the current tab only, without cookies or persistent storage of its own, so they are cleared when the tab is closed: a purpose you switched off is on again in a new tab or on a new visit unless you switch it off again. Cookies set by the measurement services are different: they have their own lifetimes, described under Website analytics and Advertising measurement, and are not removed when the tab closes; what happens to them if you switch a purpose off is described under Switching measurement off. The demo-request form and the rest of the website work whether or not measurement is on. Your consent to receive a reply to a demo request is a separate checkbox on the form and is not affected by these settings.

Website analytics

Unless you switch website analytics off, CAFMPRO loads Google Analytics through Google Tag Manager. It measures how visitors use this website: the pages viewed, the time spent on them, the type of device and browser, and an approximate location derived from the network address. Google Analytics sets cookies in your browser (_ga and _ga_ followed by an identifier) that distinguish your browser and keep your visit together; they last up to two years. CAFMPRO uses this to understand which content is useful and to improve the website. Google processes this information under its own privacy terms (see Measurement vendors).

Advertising measurement

Unless you switch advertising measurement off, CAFMPRO loads the measurement tags of Google Ads and LinkedIn (Insight Tag) through Google Tag Manager. An OpenAI (ChatGPT) advertising measurement pixel is prepared in the same way but is currently disabled: it does not load, whatever your settings, until CAFMPRO switches it on, and this notice will be updated before that happens. Their purpose is to tell CAFMPRO whether visitors who arrived from a CAFMPRO advertisement went on to request a demonstration, so that CAFMPRO can judge which advertising is worth continuing. Each service that is loaded sets cookies or identifiers in your browser with its own lifetime: Google Ads conversion cookies last 90 days and LinkedIn identifiers last between one day and one year. If the OpenAI pixel is switched on in future, its identifiers last 30 days and 365 days. The details are under Measurement vendors.

While advertising measurement is on, CAFMPRO also keeps the campaign reference from the link that brought you to the website (campaign labels and the click identifier added by the advertising platform) in the session storage of your browser for the current tab, and attaches it to a demo request you send so that the request can be linked to the advertisement. If you switch advertising measurement off, the campaign reference kept in your browser is deleted, campaign references from links you follow are not collected while it is off, and switching it on again later does not recover them. When a demo request is accepted while advertising measurement is on, the website raises an internal event on the page that carries the random request reference, an event reference derived from it, the form type and the page language. The Google Ads and LinkedIn measurement tags then report the accepted request to their services using the opaque request or event reference for measurement; the name, email address, phone number, organization or message you submitted are not included in those conversion calls. The measurement services still receive the browser and network information and identifiers described in this notice.

Switching measurement off

Use the Privacy settings link in the footer to switch either purpose off. The website applies this immediately: it records the new setting and updates the consent state that its tag management reads, so that no further measurement tags for that purpose are started. If you switch off advertising measurement, the website also deletes the campaign reference it kept in your browser and stops collecting campaign references from links while that purpose is off; switching off website analytics alone does not affect a campaign reference kept while advertising measurement stays on. If a measurement service was already running on the page you are on, the page is reloaded so that it stops; if you are in the middle of a form or have a confirmation on screen, the page is not reloaded and the services already running stop at your next page view. Services for a purpose you switched off are not loaded on later pages in the same tab unless you switch that purpose on again; a purpose you keep on continues to apply. Because your settings are kept for the current tab only, you will need to switch the purpose off again in a new tab or on a new visit. Cookies that a measurement service has already set may remain until they expire or you delete them in your browser settings. Switching off stops future measurement; it does not remove information that a measurement service has already received, or information already attached to a demo request you sent. To ask for either, contact us at the address below.

Measurement vendors

The measurement services are provided by Google LLC (Google Tag Manager, Google Analytics, Google Ads; privacy policy at policies.google.com/privacy), LinkedIn Corporation (LinkedIn Insight Tag; privacy policy at linkedin.com/legal/privacy-policy; LinkedIn Ireland Unlimited Company is the responsible entity for visitors in the European Economic Area and Switzerland) and OpenAI (ChatGPT advertising measurement, currently disabled on this website; privacy policy at openai.com/policies/privacy-policy). Each processes the information it receives under its own privacy terms.